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Time to save the marketer?
by Reg Lascaris

Reading between the lines of two recent research reports on chief marketing officers it appears corporate marketers are taking a self-help approach to self-preservation. They are looking to “rebalance” their roles and “evolve” into business leaders to assure “a place at the CEO’s table”. One way of emphasising their importance is to leverage their customer-facing role.


2012/05/16
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Advertising - The Clios & One Show awards
FM.co.za - David Furlonger

SA's golden ones Silver winners were Joe Public, Draftfcb Durban, Y&R SA (2), King James, McCann Erickson (2), Grey SA, FoxP2 and TBWAHunt Lascaris Johannesburg. A few days earlier, also in New York, Ogilvy Johannesburg and The Jupiter Drawing Room SA collected golds....

2011/05/24
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