Magna Carta is one of South Africa’s leading public relations agency’s with an 18 year history of working with South Africa’s and Africa’s top brands in the corporate, government and consumer sectors.
They take an integrated and strategic approach to PR which comes from truly understanding their clients’ business and the environments in which they operate. Off this basis they are able to deliver ‘corner office thinking’, developing PR strategies that are effectively implemented and measured against their clients' business and marketing objectives.
Magna Carta’s success has been in part due to their alignment with TBWA\ South Africa, where PR is not seen as the panacea, but a respected powerful element in what should be a carefully orchestrated use of various integrated marketing tools. Their global PR partner is Ketchum, one of the leading global PR networks with more than 100 owned and affiliated offices across the world. They are Ketchum’s exclusive affiliate for Africa and collaborate on clients and best practice.
A key differentiator is their Specialised Media Unit which consists of four senior former journalists, providing strategic council to their staff and their clients across traditional and social media.
Head quartered in Johannesburg, they have an office in Cape Town and have a strong Africa network that spans 14 countries.
Key specialisations include PR Strategy, marketing integration, reputation management, issue & crisis management, media relations (traditional and social media), internal communications, internal communications, brand & sponsorship leverage, event management, brand activation and social mobilization.
Contact Person: Annemarie Mckay Ichikowitz - Annemarie@magna-carta.co.za
Company website: http://www.magna-carta.co.za/default.aspx
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