If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. We want our clients’ brands to be noticed, to have a role in people’s lives, to make all of the other brands in the category ‘me too’. So we disrupt.
Disruption is our starting point and our guiding light. It isn’t a buzzword of the month. It’s a unique TBWA\ way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands and businesses.Watch the video
“The status quo is there to be upset. Let’s upset it. Let’s disrupt it.”
We believe it's bigger than ever. Only, the ideas have changed. True brand ideas, design ideas, product ideas, platform ideas, those are the ideas that make a real difference for the businesses of our clients. Agencies have been very slow in anticipating this, and for too long considered award-winning work as being the only standard.
We are constantly competing for attention. That’s why our competition is everything that’s happening in culture. So we felt the need for Disruption on a day to day basis...
Creating at the speed of culture requires a deep knowledge of culture. We need to be out there, live and observe the world every day. Disruption® Live is our answer to that. It’s a system for identifying triggers in culture that are meaningful to our clients' brands. In real time. The course of action could be a tweet, a PR stunt, a campaign or a new product. Anything, really. As long as it keeps your brand relevant for your audience.Watch the video
“Convention is for squares.”
TBWA\ Worldwide created its own cultural editorial unit called Backslash that has extended to the African continent. Together with a network of over 50 spotters across our African collective, they produce a daily stream of valuable insights from across the continent under the Backslash Africa banner. Different themed insights updates land in the mailboxes of every single co-worker. This allows us to inject cultural input into every creative output and inspire our work at your benefit.
Bringing many different disciplines together:
TBWA\ was awarded Regional Agency Group of the Year two times in a row at the Loeries. We stand out as the most integrated communications agency group in Africa. We’re part of TBWA\Worldwide that’s part of the Omnicom Group: the leading global marketing communications company. So yes, we have some backing. As part of a collective that's named AdWeek Global Agency of the Year and one of Fast Company's Worlds Most Innovative Companies, TBWA\ is a formidable collective within the African business landscape.
Our regional presence expands into 47 countries across 28 agencies with clients including MTN, SPAR, City Lodge, Unicef, P&G and Sasol. TBWA\’s pan-regional accounts include MTN and MultiChoice Africa. With our collective in Africa headquartered in Johannesburg, the South African collective has +500 creative minds across 5 specialist companies; TBWA\Hunt\Lascaris, Grid Worldwide, HDI Youth Consultancy, Sting Content Production and Magna Carta.